
WILL SMITH x LYRICAL LEMONADE
In March 2025 I had the incredible opportunity to handle all photography for Lyrical Lemonade and their collaboration with Will Smith as he joined their content series called the “Lunch Break Freestyle”.
The concept of this freestyle series is that those who took part in it would go to the Lyrical Lemonade headquarters and film a freestyle over a beat that would be provided to them that day. Often times, many of the artists that are apart of this series also do a mashup afterwards. The mashup series is when the artist would perform vocals of their own song that is already out, and then put those vocals overtop another beat from another artist with the same tempo to make a newly merged song.
This visit to the Lyrical HQ was exceptionally special, so we decided to go all out to make the visit for Will as best as it could be. Will was gracious enough to give us the time to film a freestyle, mashup, vlog of the whole experience, and he even made time to do a special collaboration with the Chicago Bulls rookie Matas Buzelis. After all of these videos, I was able to pull will aside to do an exclusive photoshoot throughout the office & with a 1 of 1 set design that I creative directed myself for the occasion.
Below are links to each of the videos, followed by the photography that I captured for each of the videos themselves. In total across all platforms, we received about 23.3+ million views for all of the videos & photography that we posted from this visit (and it’s still growing). Will himself is fresh off the release of his latest album “Based On A True Story" that actually released the day everything was filmed, so go check it out if you haven’t already!