In January 2025, I led a full rebrand of SoundCentric Music, a podcast and music platform hosted by Adam Dash. The goal was to move away from the old, one color identity and reimagine it with a gritty, colorful, collage-driven look that felt more reflective of the culture it represents.

Drawing influence from brands like A$AP Rocky’s AWGE and Tyler, The Creator’s GOLF, I built a new visual language for SoundCentric - starting with redesigned header graphics, an entirely refreshed newsletter presentation, profile picture, and podcast cover. The final look was loud, playful, and full of life - something that felt more like streetwear & hiphop than the initial branding. It’s marked a turning point for the platform, giving it an aesthetic as bold as its voice.