In July 2025, Ro Moore came to me and asked if I would be interested in working with him on his upcoming single “PLAINRO” which was set to release August 13th. Of course, I said yes & we immediately went to work. We blocked out a day we were both available to go shoot the cover, promotional photos, & film any content that might help the release.

At first, we settled on the location of Chicago’s Lake Street out on the west side of the city. We wanted to find something that could visually speak “this is Chicago” while also giving homage to the area in which Ro himself grew up. The train over Lake Street felt like the perfect choice.

All in all, we ended up shooting a main cover, promotional photography, and various video clips that we released to promote the release of the song when it was out.