In April 2025 I had a great opportunity to handle all photography for Lyrical Lemonade and their collaboration with Chicago rapper G Herbo as he joined their content series called the “Lunch Break Freestyle” for a second time.

The concept of this freestyle series is that those who took part in it would go to the Lyrical Lemonade headquarters and film a freestyle over a beat that would be provided to them that day. Often times, many of the artists that are apart of this series also do a mashup afterwards. The mashup series is when the artist would perform vocals of their own song that is already out, and then put those vocals overtop another beat from another artist with the same tempo to make a newly merged song.

This would be G Herbo’s second Lunch Break Freestyle with Lyrical Lemonade. We decided that on top of the usual vlog, freestyle, and mashup, that we would also make time to do an exclusive photoshoot for a clothing collab they were planning to drop as well. My role in this project was to capture all BTS photography of the freestyle, vlog, and mashup, as well as creative directing and shooting the photography for the 150DreamTeam clothing collab.

Below are links to each of the videos, followed by the photography that I captured for each of the videos themselves & the clothing photoshoot. In total across all platforms, we received about 7.5+ million views for all of the videos & photography that we posted from this visit (and it’s still growing).