In 2024, I worked with my friend CPR to build out the branding for his new jazz group, Chef’s Collective, based in Portland. This was a unique challenge since I had never designed for a jazz audience before — but we leaned into a concept that made it click: branding the band like a restaurant. We dug into vintage cooking ads, old wine labels, French and Italian typography, and classic culinary graphics to shape the visual identity.
The result was a full brand system — a logo, a crown-topped “C” icon, and a family of hand-drawn chef characters that could evolve with the group. I also helped design the cover and tracklist for their debut project, Prep Work, handling the final coloring, layout, and overall visual tone.
MOODBOARD
BRANDING ICONS
OFFICIAL COVER & TRACKLIST