Vintage-style logo with a crown above the word "Hello" and the phrase "Greeting" in cursive script on a textured green background.

In 2024, I worked with music artist CPR to build out the branding for his new jazz group, Chef’s Collective. This was a unique challenge since I had never designed for a jazz audience before — but we leaned into a concept that made it click: branding the band like a restaurant. We dug into vintage cooking ads, old wine labels, French and Italian typography, and classic culinary graphics to shape the visual identity.

The result was a full brand system — a logo, a crown-topped “C” icon, and a family of hand-drawn chef characters that could evolve with the group. I also helped design the cover and tracklist for their debut EP, Prep Work, handling the final coloring, layout, and overall visual tone.

MOODBOARD

A collage of various vintage-style posters, photographs, and illustrations, featuring scenes of outdoor dining, beaches, jazz music, cocktails, elderly people relaxing, colorful patterns, illustrations of musical instruments, and foodie references like tomatoes and chili peppers.

BRANDING ICONS

OFFICIAL COVER & TRACKLIST

Listen to the EP here