Shortly after shooting Lollapalooza 2025 & wrapping up the weekend with A$AP Rocky as the final headliner of the festival, I received a message from A$AP Rocky’s team & Puma asking if they could use my photo of Rocky performing as a piece of the rollout in an upcoming collaboration with Puma.

Of course I said yes & that led to an incredible collaboration with Rocky & Puma. Above is the official image they used, and below is the social post that the image was used in, as well as the campaign’s release video.

Big thanks to A$AP Rocky, PUMA, and both of their teams for making this happen!